marketing luxury homes
With a high-design brand identity, the clean and
sophisticated look of Blue Fence’s advertising and
marketing campaigns appeal to today’s real estate
consumer, a demographic that has become savvy in their
needs and demands in the real estate marketplace.
The Blue Fence luxury hôm aggressive marketing program
provides us with what is frequently the most direct route to
the right buyer at the right time. It presents our clients’
properties with an unsurpassed display of luxury and
exposure through the latest staging techniques, a number
of distinctive pictures, an incredible interactive virtual tour, a
striking video, custom individual property website, an
exquisite full color brochure and unique detailed property
The National Association of Realtors has concluded from
their research that 77% of all affluent potential buyers
initially search for residences through the Internet.
Blue Fence has amassed a sophisticated Internet
marketing program that gives our clients properties
unmatched exposure. In our ongoing efforts to surpass our
client’s high expectations, the Blue Fence In-House
Marketing Department has successfully capitalized on e-
marketing and luxury websites through-out the real estate
industry and beyond.
These sites include our exclusive affiliation with the
National Luxury Homes Network and our own development
of the Chicago Luxury Homes Network, Chicago Relocation
Network and individual community luxury properties
websites that are all fully optimized for search engines.
Leveraging the strength of our luxury hôm program, Blue
Fence brings together clients from the widest pool of luxury
homebuyers and sellers in the United States and abroad to
produce extraordinary results.
Our listings receive priority placement on the
respective community website and a link provides
direct access to our listing's custom individual
We also become imbedded into the local
landscape, which allows us to answer questions
posed by the pickiest potential buyers.
Neighborhoods, schools and activities all have a
major impact on the selling of luxury homes.
Since we believe this whole-heartedly, we have
created individual community websites for the
selling of luxury properties in the respective
community (a partial list is below).
LUXURY REAL ESTATE IS TRULY LOCAL