Smart Sellers Program










You have well over 500 choices of which
real estate company to list your home with...
So then, why Blue Fence?
A large number of agents and real estate companies feel that
marketing is simply putting an ad in a newspaper or printing a one
page informational sheet on your property.
We feel, marketing is so much more...
With years of experience working alongside the marketing departments
of Fortune 500 companies, we have concluded that marketing is
creating an overall image for a property and exposing that image to
the maximum number of potential buyers.
Sounds easy right? Not necessarily.
Our 16-step Marketing Process
1. Extensive Market Research
We first do extensive research as to houses that have recently
sold and houses that are currently listed with similar features in
the same area. We then show ALL of our research to our client
so that together we can come up with a listing price everyone is
comfortable with.
Pricing is very important as list too low, money can be left on the
table; list too high, limit the number of potential buyers.
2. Staging
We then walk through the house with the homeowner(s) and
suggest areas to improve which will create the best image for
the property, this is also called "staging".
3. Pictures
Pictures, pictures and pictures. We even come back to take
more pictures when seasons change or when a home needs a
"fresh" look.
It is often said that a picture shows a 1,000 words, in real estate
it shows much more. This is the most important step in creating
an "image" of the home to potential buyers.
At the same time as we are taking pictures, we also create an
interactive virtual tour along with a video. (We do both while
most agents and companies only do one or the other).
The link to your virtual tour goes on the Multiple Listing Service,
Realtor.com and your home's own website.
The video is featured on Blue Fence TV, YouTube, Realtor.com,
and your home's own website.
6. Website
We create an individual property website for all of our listings.
7. Exclusive Online Real Estate Network
We have over 1,000 websites to give our client's listings
unmatched exposure. period.
No other real estate company has a portfolio of over 1,000
community based websites thats sole purpose is creating
exposure for our client's listings and generating qualified
potential buyers.
All of our client's listings receive priority placement on the
respective communities online network sites. This means, when
a potential buyer searches for homes for sale within a
community on our websites, our client's listings appear first.
They also have links to the virtual tour and individual property
website.
click here to view the entire online network
8. Other Internet Exposure
Our client's listings receive exposure in front of millions and
millions of potential buyers on the following websites:
9. e-mail Marketing
10. Full Color Print Borchure
11. Direct Mail
12. House Cards
13. First Impression
When one of our listings is entered into the Multiple Listing
Service and goes "live" for potential buyers to view, it has the
maximum number of pictures allowed, a link to the virtual tour
and a description that creates an incredible first impression.
Some agents wait days to enter a picture of a link to a virtual
tour, resulting in the property losing its first impression with
potential buyers.
14. Yard Sign
15. Availability to Show
We place a limited access electronic lockbox on your door. Only
licensed real estate agents will have access to enter through a
secure keycard. The agents must first arrange a showing with
our showing scheduling system, that will also notify you of a
showing.
16. Constant Communication
We give continuous feedback of our marketing activities and
showing activity to our clients.
Continuous Market Research
We feel that when you sell anything, you need to know what
your competition is doing.
So when our clients are selling their homes, it is only fair to keep
them advised as to what houses with similar features in the
same area are listed and selling for. This is included in our
weekly communications.
Cancel the listing at anytime
If for any reason you are not happy, you can cancel the listing
agreement simply by e-mailing or faxing us a note. There are no fees
or charges to cancel. Simply walk away.
When interviewing agents of other companies ask what their termination charges
are, we know some are as high as $2,000.
Chocolate Chip Cookies
We make homemade chocolate chip cookies at every open house to
have potential buyers feel at home! (You will be surprised, we might
even bring them when we meet with you.)
Contact Us
phone: 847.557.0106, ext 110
email: info@bluefence.com
aol/aim instant message: bluefencere (for an instant response)


After all its about RESULTS!